Last Updated: October 19, 2025

UPSOUL (“UPSOUL,” “we,” “us,” or “our”) is a family-run small business based in Western Australia. We are committed to protecting your privacy in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). This Privacy Policy explains how we collect, use, disclose, and manage your personal information when you visit our website, contact us, or use our services.

If you do not agree with this policy, please do not use our website or services. By using them, you consent to this policy.

1. Kinds of Personal Information We Collect

We collect personal information that you provide directly to us, such as:

- Your name, email address, phone number, and billing details when you inquire about our services, make a purchase, or subscribe to updates.

- Information about your business, like contact details for lead capture, booking tools, or chatbot interactions.

- Any other details you share when contacting us or attending events.

We may also collect information automatically via our website, including your IP address, device type, and browsing behavior through cookies. See our Cookies section below for details.

We do not collect sensitive information (e.g., health data) unless it is relevant to our services and you provide it voluntarily.

2. How We Collect Personal Information

We collect information:

- Directly from you via forms, emails, phone calls, or our website.

- Automatically through website technologies like cookies.

- From third parties, such as marketing partners or public sources, but only if necessary and with your consent where required.

We only collect information that is reasonably necessary for our functions (APP 3).

3. How We Use Personal Information

We use your personal information to:

- Provide and improve our smart website services, including lead capture, booking tools, and chatbots.

- Communicate with you about your inquiries, orders, or updates.

- Send marketing materials (e.g., newsletters) if you opt in; you can unsubscribe anytime.

- Process payments and manage your account.

- Comply with legal obligations, prevent fraud, and enhance security.

We rely on your consent, the need to perform a contract, or our legitimate interests (e.g., business operations) as the basis for use.

4. Disclosure of Personal Information

We may disclose your information to:

- Service providers (e.g., payment processors, hosting services) who help us run our business, under strict confidentiality agreements.

- Our affiliates, if any, for internal operations.

- Legal authorities if required by law.

We do not sell your personal information. Overseas disclosures are unlikely, but if they occur (e.g., to cloud providers in the USA), we will take reasonable steps to protect your data and notify you in our collection notice (APP 8).

5. Security of Personal Information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorized access, modification, or disclosure (APP 11). This includes secure servers, encryption, access controls, and staff training. However, no system is completely secure, so we cannot guarantee absolute protection.

If we no longer need your information, we will securely destroy or de-identify it.

6. Access and Correction

You can request access to or correction of your personal information (APPs 12 and 13). Contact us using the details below, and we will respond within a reasonable time (usually 30 days). We may charge a small fee for access requests.

7. Complaints

If you believe we have breached the APPs, contact us first so we can resolve it. If unsatisfied, you can complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or 1300 363 992.

8. Cookies and Tracking

Our website uses cookies to improve user experience and analyze traffic. You can manage cookies via your browser settings. For more, see our separate Cookies Policy (if applicable).

9. Changes to This Policy

We may update this policy. Changes will be posted on our website with the updated date. Continued use after changes means you accept them.

10. Contact Us

For privacy questions, access requests, or complaints, email:

[email protected]